Showing posts with label Final music video and ancillary text. Show all posts
Showing posts with label Final music video and ancillary text. Show all posts
Friday, 18 March 2016
Monday, 4 January 2016
Individual Digipak Analysis - Miss Georgiou
Individual Digipak Analysis
The purpose of the production of my individual Digipak analysis was to further promote my artist and her music video. A digipak is a more personal method of giving back to the audience and helping them to relate and build a relationship with the artist. It makes them feel closer to the artist as the Digipak gives them extra features such as a letter to the fans and also extra images of themselves which other fans who bought the regular album won't be able to see. By making the audience feel this way they are more likely to want to follow the artist and listen to the material as they feel as though they mean something to the artist and this is what the artist would want them to do. This is further helping the promotion of the artist and their material.
Colours
The colours that I have chosen to use for my digipak are similar to the colours I have used in my magazine advert as I wanted to create familiarity for my audience and I wanted there to be a strong connection between my music video and ancillary texts.
One of the main colours I have used in my digipak is the colour green. This is evident through my setting and location of a field. I wanted the colour green to be contrasted in my digipak as it instantly gives the digipak a more calming and natural aura. This is because the colour green has many connotations including balance and growth and this is some of the characterises I wanted to present for my artist. I wanted the colour to help the audience recognise that through the journey of the music video my artist has learnt to grow and realise she can survive on her own in difficult times and also that she has learnt to balance her emotions and stay strong through her heartbreak. This will make her more relatable as the audience will feel sympathy for her and her situation. This will help encourage the audience to build a relationship with the artist as they may have also experienced similar situations and can understand the emotions that she may be feeling.
Another colour that I have chosen to include within my digipak is the colour red which is evident through my artists lipstick. I decided to use the colour red as it represents emotions such as love, passion and power. These are all charactertics that represent my artist and therefore help the audience to immediately understand the narrative and what the audience may be feeling. The red colour symbolises the love and passion that the artist has towards her lover and the power insinuates how she as an artist and a person can get over her heartbreak and be strong enough to move on. This is a situation that a target audience could relate to as they are mainly females between 15-21 and this is a common age to go through heartbreak and broken relationships. Therefore it will encourage the audience to build a relationship with the artist as they can understand how she would be feeling as the majority of them may have experienced a similar situation in their own personal lives.
Conventions
In my digipak I believe that I have conformed to the indie genre conventions. I believe one way I have supported the conventions would be due to the setting and location. I planned to use a field setting and location as it is conventional of indie artists to use low cost and easily accessible locations to give a sense of realism and help to make themselves more relatable to the target audience. Indie artists also make use of simplistic locations as they usually focus more on the artists performance and talent. This is because the target audience are more likely to be able to imagine themselves in the same situations as the artist as they can imagine themselves being in this common location. This will help the audience to build a relationship with the artist as they feel closer to them and feel as though the situations are more realistic much like the artist who is also being portrayed as an ordinary girl like the majority of the target audience.
Another convention that I have supported in my digipak is the use of hair and makeup and costume from the micro-element of mise-en-scene. The hair and makeup I decided to use for my artist in the digipak was quite heavy and dramatic with dark eye shadow and winged eyeliner paired with red lipstick. I decided to use this as indie artist usually express themselves through their creativity and personal style. They are usually unique and are not phased by other people's opinions which further represents them as being strong minded and also having a sense of freedom. This is motivational for the target audience which makes them look at the artist in an idolistic way and makes them want to behave more like them which is ultimately further promoting the artist and gaining attention. Her costume focuses mainly on layers including two jean jackets with a grey dress, black tights, boots and a choker. I decided to dress her in this way as it shows that she has her own sense of style and uniqueness and it also states her as someone who is extraordinary and unlike anyone else. This makes the audience see her as someone who has the will to dress the way she likes and sees her as someone who can accomplish many things in her life which further promotes her as someone to look up to as an artist.
Another convention that I have supported in my digipak is the use of hair and makeup and costume from the micro-element of mise-en-scene. The hair and makeup I decided to use for my artist in the digipak was quite heavy and dramatic with dark eye shadow and winged eyeliner paired with red lipstick. I decided to use this as indie artist usually express themselves through their creativity and personal style. They are usually unique and are not phased by other people's opinions which further represents them as being strong minded and also having a sense of freedom. This is motivational for the target audience which makes them look at the artist in an idolistic way and makes them want to behave more like them which is ultimately further promoting the artist and gaining attention. Her costume focuses mainly on layers including two jean jackets with a grey dress, black tights, boots and a choker. I decided to dress her in this way as it shows that she has her own sense of style and uniqueness and it also states her as someone who is extraordinary and unlike anyone else. This makes the audience see her as someone who has the will to dress the way she likes and sees her as someone who can accomplish many things in her life which further promotes her as someone to look up to as an artist.
Images Used
When it came to the different images used for my digipak I had to have a total number of 6 images to include for each slide of the digipak. I decided that I wanted there to be a strong link between all the images in my digipak and I realised that the easiest way to create this was to have the same location and background in each photo. I decided to include a green grassy background with the sunset sky in the background to give each photo a environmental and peaceful feel as these are the instant characteristics associated with the wide open space of the field which I have used in my digipak. Once I had included all of the same backgrounds I planned to have a variety of different camera angles and shots in my digipak to create a sense of diversity in the digipak. I decided to use a range of shots from long shots to show the setting and location, to close up shots to show the artists facial expressions and body language. I decided to use a long shot and a close up shot for the two images used in my digipak images section. I decided to have two completely different shots to portray my artist in different ways. The long shot I chose showed my artist from behind walking through the field and my close up shot showed her laying in the grass looking up to the sky with no eye contact to the camera.
Layout/ Design
The layout and design that I have chosen to use for my individual digipak is quite simplistic and clean cut to ensure it is easily focused on by my target audience. I have decided that by having the layout of my digipak very simple and clean cut it will create an enigma for the audience as they can't gather much information from the digipak which will intrigue them and make them want to find out more about the artist and the new album. I have used the field location as my background for each slide which is an open and mysterious place which doesn't give much away. It portrays the theme of isolation which the audience could relate to being a negative narrative and this may help them to relate to a similar situation that they may be experiencing. This is conventional to the indie genre as the artists are usually very unique and are people who express their true and honest feelings about common experiences in young adults life. For example, heartbreak, love and broken relationships. This is in order to connect with their target audience and make them feel as though they can find closure and comfort by listening to her music as she is someone who is in the limelight but proves that she can also go through the same situations as those of her target audience.
Typography and Language
The typography that I decided to use for my individual digipak is quite limited for the purpose of creating an enigma and making the audience want to see more or the artist and her material. The pieces of typography that I have decided to include within my individual digipak is the artists name, the name of the album, the track list and a message to fans. I have decided to include this limited amount of information for my digipak to make it more personal to the artist and make it more relatable for the target audience. I decided to use the artists name and name of album on my first slide as this will ensure that the main focus is on the artist and her material from the immediate reaction of the digipak. I decided that this will also give them the correct information to research further into the artist and the album as this is all they would need to type into a search engine to find out more information about it. This is also the most key and important pieces of information so it would only be conventional to include this on my front cover of the digipak. I have decided to have a message to fan slide as this is conventional to digipak and also to indie artists as they usually write songs about personal experiences that they have been through in hope that they will relate to their target audience. By having a personal message to fans it is bringing the artist and their target audience closer as the audience feel as though the artist is confiding in them and this almost brings the artist down to their own level making them feel as though she is an ordinary girl much like them.
Strengths and Weakness with Photoshop
I found that when working on photoshop I had many strengths and weaknesses with the different elements of the programme. It was a programme that I wasn't confident or familiar with and therefore this counteracted to some of the weaknesses that I came across. My main weakness in Photoshop was trying to figure out how to add filters on just particular parts of the image. To do this you had to duplicate the layer with the image you wanted to blur and then add a mask effect and then add the filter to then erase the parts you didn't want blurred. I found this the most challenging part but however found it really effective when I did apply it correctly. So therefore I practised it until it worked out and looked professional and clean cut.
When it came to the different images used for my digipak I had to have a total number of 6 images to include for each slide of the digipak. I decided that I wanted there to be a strong link between all the images in my digipak and I realised that the easiest way to create this was to have the same location and background in each photo. I decided to include a green grassy background with the sunset sky in the background to give each photo a environmental and peaceful feel as these are the instant characteristics associated with the wide open space of the field which I have used in my digipak. Once I had included all of the same backgrounds I planned to have a variety of different camera angles and shots in my digipak to create a sense of diversity in the digipak. I decided to use a range of shots from long shots to show the setting and location, to close up shots to show the artists facial expressions and body language. I decided to use a long shot and a close up shot for the two images used in my digipak images section. I decided to have two completely different shots to portray my artist in different ways. The long shot I chose showed my artist from behind walking through the field and my close up shot showed her laying in the grass looking up to the sky with no eye contact to the camera.
Layout/ Design
The layout and design that I have chosen to use for my individual digipak is quite simplistic and clean cut to ensure it is easily focused on by my target audience. I have decided that by having the layout of my digipak very simple and clean cut it will create an enigma for the audience as they can't gather much information from the digipak which will intrigue them and make them want to find out more about the artist and the new album. I have used the field location as my background for each slide which is an open and mysterious place which doesn't give much away. It portrays the theme of isolation which the audience could relate to being a negative narrative and this may help them to relate to a similar situation that they may be experiencing. This is conventional to the indie genre as the artists are usually very unique and are people who express their true and honest feelings about common experiences in young adults life. For example, heartbreak, love and broken relationships. This is in order to connect with their target audience and make them feel as though they can find closure and comfort by listening to her music as she is someone who is in the limelight but proves that she can also go through the same situations as those of her target audience.
Typography and Language
The typography that I decided to use for my individual digipak is quite limited for the purpose of creating an enigma and making the audience want to see more or the artist and her material. The pieces of typography that I have decided to include within my individual digipak is the artists name, the name of the album, the track list and a message to fans. I have decided to include this limited amount of information for my digipak to make it more personal to the artist and make it more relatable for the target audience. I decided to use the artists name and name of album on my first slide as this will ensure that the main focus is on the artist and her material from the immediate reaction of the digipak. I decided that this will also give them the correct information to research further into the artist and the album as this is all they would need to type into a search engine to find out more information about it. This is also the most key and important pieces of information so it would only be conventional to include this on my front cover of the digipak. I have decided to have a message to fan slide as this is conventional to digipak and also to indie artists as they usually write songs about personal experiences that they have been through in hope that they will relate to their target audience. By having a personal message to fans it is bringing the artist and their target audience closer as the audience feel as though the artist is confiding in them and this almost brings the artist down to their own level making them feel as though she is an ordinary girl much like them.
Strengths and Weakness with Photoshop
I found that when working on photoshop I had many strengths and weaknesses with the different elements of the programme. It was a programme that I wasn't confident or familiar with and therefore this counteracted to some of the weaknesses that I came across. My main weakness in Photoshop was trying to figure out how to add filters on just particular parts of the image. To do this you had to duplicate the layer with the image you wanted to blur and then add a mask effect and then add the filter to then erase the parts you didn't want blurred. I found this the most challenging part but however found it really effective when I did apply it correctly. So therefore I practised it until it worked out and looked professional and clean cut.
When working with photoshop I also had strengths with the programme which I didn't realise I had. I found applying and downloading different fonts and adding different layers of fonts was my main strength. I found that looking and downloading fonts that looked conventional to my indie genre was extremely fun and then adding them and positioning them on my image to make it look like a professional digipak was really effective. I also worked out how to space out the letters of words, add outer and inside glows to it and also making the words change shape. For example, I made my writing into an arch shape to position round the edge of the cd to make it look professional to my target audience.
Overall, I feel as though my digipak conforms to my chosen indue genre's conventions. i feel as though through the colours, conventions, images used, layout and design, typography and language I have included generic conventions of the indie genre to make my digipak look professional and realistic for my target audience. I feel as though the images I have used along with my artists makeup, costume and body language she looks like a realistic indie artist. For example, in my spare images used for the digipak it shows my artist is laying in the grass in a mid shot and also a long shot showing her from behind walking through the field alone. Her body language shows that she has a sense of freedom and tranquility which is conventional characteristics of indie artists.
I feel as though my digipak appeals to my target audience as it portrays emotions of the artist that are common for the majority of the target audience going through similar situations. for example, loneliness, depression and sadness from situations such as heartbreak and rejection.
Overall, I feel as though my digipak conforms to my chosen indue genre's conventions. i feel as though through the colours, conventions, images used, layout and design, typography and language I have included generic conventions of the indie genre to make my digipak look professional and realistic for my target audience. I feel as though the images I have used along with my artists makeup, costume and body language she looks like a realistic indie artist. For example, in my spare images used for the digipak it shows my artist is laying in the grass in a mid shot and also a long shot showing her from behind walking through the field alone. Her body language shows that she has a sense of freedom and tranquility which is conventional characteristics of indie artists.
I feel as though my digipak appeals to my target audience as it portrays emotions of the artist that are common for the majority of the target audience going through similar situations. for example, loneliness, depression and sadness from situations such as heartbreak and rejection.
Wednesday, 16 December 2015
Individual Magazine Advert Analysis - Miss Georgiou
Individual Magazine Advert Analysis
I have created an individual magazine advert to promote my artist and also the album with our chosen song for our music video. By creating a magazine advert it is making our target audience and the viewers of magazines the chance to look deeper into our artist and further promote her and her material.
Colours
I have decided to use a variety of colours in my magazine advert from the natural surroundings to the colour of the artists lipstick. I decided to use a very green and natural setting in the field for my magazine advert. I decided to use this location as I wanted the colour green to have a strong representation within my magazine advert. I wanted this to portray through as the colour green has many representations that are conventional of artists from the indie genre. Some of the representations that are portrayed through the colour green is balance, growth, generosity and nature. These are characteristics that I want to represent for my artist as most indie artists portray these characteristics in their music videos. I want the audience to recognise my artist as being generous and having a balance in her life as it will represent a sense of realism which will make it easier for the audience to build a relationship with the artist and understand her lifestyle and emotions more clearly to ultimately help them understand the narrative.
The next colour that I have chosen to use within my individual music video is the colour blue. I have used this colour as part of the sky and also the colour of the jean jacket that she is wearing. I decided to use the colour blue as it represents calmness, kindness, honesty and peace. I want my artist to be portrayed as someone who is kind and honest as this will make her more relatable and also more open which will encourage the audience to build a relationship with her and understand how she must be feeling. This will also help them to understand how she must feel as they may have experienced similar situations before in their own personal life. By representing the artist as being honest it will give a sense of realism as the audience will recognise her as an ordinary person just like them which will make them feel closer to her as an artist.
The next colour I decided to use within my individual magazine advert is the colour orange. I have used this colour as a feature of my sunset which I planned to have as the background of my magazine advert. I decided to use the colour orange as it represents characteristics such as optimism, warmth, freedom and motivation. I wanted to include this colour as I wanted my artist to be represented as someone who is free and has motivation. I wanted my audience to recognise these characteristics in my artist as I believe that it makes her more approachable and open. It shows the audience that she is someone they could relate to and understand which helps them to bond and build a relationship with her. It also means they can understand exactly how she is feeling within realistic situations which they could have also experienced themselves. By portraying her as someone who is free and motivated this may also have an impact on the audience to may feel a similar way and this could encourage them to change something in their life to make it better which will also make them idolise the artist as this is what she has done.
Conventions of Genre
I believe that I have followed the conventions of the indie music video within elements of my individual magazine advert. Firstly I believe that the theme of isolation is common within indie music artists and their videos as it portrays them as vulnerable and mysterious. I have included this theme within my chosen image as I decided to use a long shot of my artist sitting in a field on her own. I decided to use this as it portrays my artist as vulnerable and also sets an enigma from the moment the audience views the magazine advert. This way it will ensure the audience want to find out more about my artist and also buy the album when it comes out. This is also conventional to the indie genre as indie artists are usually people who write and sing songs about their own personal experiences and by not giving anything away in the magazine advert it will make the audience more intrigued to find out what the artist may be feeling and also what she is singing about.
Another convention of the genre that I have used in my magazine advert is my artists choice of clothing. She is seen to be wearing a grey dress with black tights, black boots, a jean jacket and a choker. This is conventional to the indie genre as indie artists usually have their own style with includes grunge like clothing. They also usually wear layered items of clothing to recreate a grunge effect. This type of clothing represents an indie artist as they are usually quite unique people who don't care about what others think of them so therefore could wear surprising clothing. The hair and makeup I have chosen for my artist is also conventional to the indie genre. Her hair is down and wavy and her makeup is quite heavy with winged eyeliner, dark eyeshadow and also red lipstick. This is conventional to the indie genre as indie artist usually express themselves through their creation and by having bold and heavy makeup it is portraying them to the audience as having a message or story to tell which helps the audience to build a relationship with them as they feel as though the artist is relatable.
Images Used
The image I have chosen to use is a long shot of my artist sitting in a field. I have decided to use this image as it sets the idea of isolation which is conventional to the indie genre. It portrays my artist as vulnerable but also mysterious as the image doesn't give much away about the narrative of the music video or the artists intentions. I wanted this theme to be portrayed in order to attract the audiences attention and encourage them to become intrigued about my music video and artist just by looking at the magazine advert.
Typography
I have only decided to use key information to include in my individual magazine advert. The pieces of typography that I have decided to use in my magazine advert conclude of the artists name, the name of the album, the release date, a star rating and also a tag line stating the number one featuring single.
Strengths with photoshop
I have created an individual magazine advert to promote my artist and also the album with our chosen song for our music video. By creating a magazine advert it is making our target audience and the viewers of magazines the chance to look deeper into our artist and further promote her and her material.
I have decided to use a variety of colours in my magazine advert from the natural surroundings to the colour of the artists lipstick. I decided to use a very green and natural setting in the field for my magazine advert. I decided to use this location as I wanted the colour green to have a strong representation within my magazine advert. I wanted this to portray through as the colour green has many representations that are conventional of artists from the indie genre. Some of the representations that are portrayed through the colour green is balance, growth, generosity and nature. These are characteristics that I want to represent for my artist as most indie artists portray these characteristics in their music videos. I want the audience to recognise my artist as being generous and having a balance in her life as it will represent a sense of realism which will make it easier for the audience to build a relationship with the artist and understand her lifestyle and emotions more clearly to ultimately help them understand the narrative.
The next colour that I have chosen to use within my individual music video is the colour blue. I have used this colour as part of the sky and also the colour of the jean jacket that she is wearing. I decided to use the colour blue as it represents calmness, kindness, honesty and peace. I want my artist to be portrayed as someone who is kind and honest as this will make her more relatable and also more open which will encourage the audience to build a relationship with her and understand how she must be feeling. This will also help them to understand how she must feel as they may have experienced similar situations before in their own personal life. By representing the artist as being honest it will give a sense of realism as the audience will recognise her as an ordinary person just like them which will make them feel closer to her as an artist.
The next colour I decided to use within my individual magazine advert is the colour orange. I have used this colour as a feature of my sunset which I planned to have as the background of my magazine advert. I decided to use the colour orange as it represents characteristics such as optimism, warmth, freedom and motivation. I wanted to include this colour as I wanted my artist to be represented as someone who is free and has motivation. I wanted my audience to recognise these characteristics in my artist as I believe that it makes her more approachable and open. It shows the audience that she is someone they could relate to and understand which helps them to bond and build a relationship with her. It also means they can understand exactly how she is feeling within realistic situations which they could have also experienced themselves. By portraying her as someone who is free and motivated this may also have an impact on the audience to may feel a similar way and this could encourage them to change something in their life to make it better which will also make them idolise the artist as this is what she has done.
Conventions of Genre
I believe that I have followed the conventions of the indie music video within elements of my individual magazine advert. Firstly I believe that the theme of isolation is common within indie music artists and their videos as it portrays them as vulnerable and mysterious. I have included this theme within my chosen image as I decided to use a long shot of my artist sitting in a field on her own. I decided to use this as it portrays my artist as vulnerable and also sets an enigma from the moment the audience views the magazine advert. This way it will ensure the audience want to find out more about my artist and also buy the album when it comes out. This is also conventional to the indie genre as indie artists are usually people who write and sing songs about their own personal experiences and by not giving anything away in the magazine advert it will make the audience more intrigued to find out what the artist may be feeling and also what she is singing about.
Another convention of the genre that I have used in my magazine advert is my artists choice of clothing. She is seen to be wearing a grey dress with black tights, black boots, a jean jacket and a choker. This is conventional to the indie genre as indie artists usually have their own style with includes grunge like clothing. They also usually wear layered items of clothing to recreate a grunge effect. This type of clothing represents an indie artist as they are usually quite unique people who don't care about what others think of them so therefore could wear surprising clothing. The hair and makeup I have chosen for my artist is also conventional to the indie genre. Her hair is down and wavy and her makeup is quite heavy with winged eyeliner, dark eyeshadow and also red lipstick. This is conventional to the indie genre as indie artist usually express themselves through their creation and by having bold and heavy makeup it is portraying them to the audience as having a message or story to tell which helps the audience to build a relationship with them as they feel as though the artist is relatable.
Images Used
The image I have chosen to use is a long shot of my artist sitting in a field. I have decided to use this image as it sets the idea of isolation which is conventional to the indie genre. It portrays my artist as vulnerable but also mysterious as the image doesn't give much away about the narrative of the music video or the artists intentions. I wanted this theme to be portrayed in order to attract the audiences attention and encourage them to become intrigued about my music video and artist just by looking at the magazine advert.
I also wanted the field setting to be included in the background as I feel as though it represents my artist in ways that is conventional to the indie genre. For example, the colour green which is shown a lot throughout the setting poetry's growth, balance and generosity which are characteristics that I want my artist to be portrayed with. The characteristic of growth shows the journey that she has come through which is also motivational for the target audience. They will see the artist as someone to look up to and a role model which may encourage hem to follow her as an artist and become a fan of her material.
Another reasons why I have chosen this as my chosen image is due to the artists facial expressions in this image. Her facial expressions are very plain and unreadable which portrayed her mysterious and vulnerable personality. However, this will also intrigue the audience to want to find out how the artist is feeling and whether they can relate to it or not. As indie artists usually write and produce songs about their own personal experiences this will ensure that the audience will want to find out the narrative of the song as they are usually relatable subjects such as love, heartbreak and broken relationships.
Layout/Design
The layout I have decided to use for my individual magazine advert is quite simplistic as I wanted to give it a clean cut effect. The main elements of my magazine include a long shot image of my artist, the artists name, the name of the album, a star rating, the release date and a tag line introducing the number one single on the album. The layout of my typography is mainly positioned central excluding the release date, the name of the album and also the magazine star rating.
Layout/Design
The layout I have decided to use for my individual magazine advert is quite simplistic as I wanted to give it a clean cut effect. The main elements of my magazine include a long shot image of my artist, the artists name, the name of the album, a star rating, the release date and a tag line introducing the number one single on the album. The layout of my typography is mainly positioned central excluding the release date, the name of the album and also the magazine star rating.
I have decided to use a simple layout for my magazine to make it clear for the audience to immediately notice the key parts of the magazine and easily digest the most important pieces of information. I didn't want my magazine to have a jumbled layout which would make my target audience become lost when they look at it and find it difficult as to where to start reading. I wanted the artists name and the name of the album to be the most bold and eye catching pieces of information as these are the most important pieces as to guiding the target audience into finding the correct information to researching and finding out more about the artist. This is another element that would further help to promote the artist and make her material more known by the target audience.
I also chose to have the name of the album sit above the slight orange sunset line in my background. I felt as though this would work really well as the name of the album is "Illuminate", and to have this sit on top of a natural light also contrasts to the meaning of the album which is to light up and illuminate against others.
Typography
I have only decided to use key information to include in my individual magazine advert. The pieces of typography that I have decided to use in my magazine advert conclude of the artists name, the name of the album, the release date, a star rating and also a tag line stating the number one featuring single.
I decided to only have these pieces of typography on my magazine as to keep it looking as professional and clean cut as I could make it. I wanted it to look conventional to the indie genre and also realistic towards a real magazine advert. I felt as though less was more when producing my magazine article as it would ensure that my target audience wouldn't become lost when reading it and therefore loose interest and give up. I felt as though these pieces of typography gave just the right amount of information and still gave the audience a variety of knowledge that they could use to guide themselves to more information about the artist and her material.
I decided to use things such as a star rating as I felt as though it would encourage the audience to want to read more into it as they can recognise that the talent has been noticed by other corporations first which gives the album a good first impression. I also felt as though the times was a good company to use as a star rating as they are most likely to listen to indie artist and their music and have a positive opinion on the diversity of their music.
Language
The language I have decided to use for my magazine advert is very simple and to the point which is conventional for the indie genre and also the purposes of a magazine advert. I wanted my advert to include the most important and key information as then the audience have all the key information to look further into finding out information about my artist and her new album. I also wanted the name of the album to be stated on its own instead of an introduction statement such as "New Debut Album". I thought that by having the album name presented boldly on my magazine advert this would maintain the focus alongside the artists name which are the two key points on the advert which would give the audience the most information.
Language
The language I have decided to use for my magazine advert is very simple and to the point which is conventional for the indie genre and also the purposes of a magazine advert. I wanted my advert to include the most important and key information as then the audience have all the key information to look further into finding out information about my artist and her new album. I also wanted the name of the album to be stated on its own instead of an introduction statement such as "New Debut Album". I thought that by having the album name presented boldly on my magazine advert this would maintain the focus alongside the artists name which are the two key points on the advert which would give the audience the most information.
I also felt as though by using a tag line which is stating the name of the hit single of the album was also giving my album a professional feel, as for promotional purposes this would be included to create as much acknowledgement from the target audience as possible.
Weakness with photoshop
When using photoshop I experienced many weaknesses as it wasn't a programme that I was familiar with. I found difficulties in figuring out what tools would have effects on my image and how the different levels of opacities on my work would have a greater effect than others. My main struggle with the programme was finding out how to blur certain parts of the photo but not others. For example, blurring the background of the photo but not the artist themselves. However, this was a technique that made the images look extremely conventional to the indie genre and also have the image a professional look so I therefore had to perfect this technique. I learnt that the layer including the photo would have to be duplicated and then a mask would have to be inserted into that layer. I would then have to insert a blur filter across the whole image and then use an eraser tool which comes in different sizes and opacities to erase the amount of blur I wanted to take off my artist.
Weakness with photoshop
When using photoshop I experienced many weaknesses as it wasn't a programme that I was familiar with. I found difficulties in figuring out what tools would have effects on my image and how the different levels of opacities on my work would have a greater effect than others. My main struggle with the programme was finding out how to blur certain parts of the photo but not others. For example, blurring the background of the photo but not the artist themselves. However, this was a technique that made the images look extremely conventional to the indie genre and also have the image a professional look so I therefore had to perfect this technique. I learnt that the layer including the photo would have to be duplicated and then a mask would have to be inserted into that layer. I would then have to insert a blur filter across the whole image and then use an eraser tool which comes in different sizes and opacities to erase the amount of blur I wanted to take off my artist.
Strengths with photoshop
Alongside the weaknesses, there was also some strengths when working with photoshop. One strength that I had was working out how to download and insert fonts into my work. I used an Internet font website to research and download fonts that looked conventional to the indie genre and then inserted them into my image. I also found certain tools that could increase the spaces between the letters and also create effects on them such as blurs and outer glows which made the fonts stand out more and look more professional. I found that this strength really enhanced the improvement of my photos as it helped to bring them to life and make them look as though they were realistic and conventional to the indie genre.
I feel as though my magazine advert strongly conforms to the conventions of the indie genre. I feel as though the image chosen and the setting gives an immediate reaction to my target audience on what genre the magazine comes from and also the types of narratives they may be experiencing. For example, the vulnerability which is portrayed with the empty field setting gives the target audience an immediate instinct that the narrative may be a love or heartbreak story. I feel as though he magazine would appeal to the target audience as it is something that they would expect from the genre. For example, the artists choice of costume shows that she has a sense of unique style and also has a passion to be herself and express herself in the ways that she wants to which makes her seem idolistic. I also feel as though the natural late afternoon sky and grey clouds gives off a sense of freedom and innocence which is also conventional to the indie genre as it portrays the artist as someone who is honest and open to share their personal experiences with the audience. This also makes them more relatable and someone who is easy to build a relationship with.
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