Research into Television Music Channels

Research into Television Music Channels

The purpose of television music videos is to make music videos easily accessible to be watched by the public. It is also an opportunity for the artists videos to be promoted to a wide range audience as television channels are highly popular. It also creates publicity for the television music channel as it is providing entertainment and a chance for the audience to watch their favourite artists which will ensure frequent views of the channel.

MTV
MTV is a pop music channel that plays the most up to date songs in the charts. The target audience that MTV focus on is 13-21 year olds. The reason for this is MTV show material that is most likely to be preferred by this age group as this is what they enjoy to listen to. Therefore it is more likely to be watched more frequently.
It is clear to to see that MTV has a target audience of 13-21 year olds by looking at todays schedule. Three programmes that are scheduled today are:

• The Official UK Download Chart
• Jess Gylnn's Party Tunes
• Super Summer HitMix

MTV is a television music channel that plays music that is currently featuring in the charts as it is an up to date music channel. Some artists that will frequently appear on the music channel are artists like Ariana Grande, Jason Durulo, David Guetta, Iggy Azalea and Jess Glynn.

MTV is owned by Viacom Media Networks which is a conglomerate company which owns many various channels other than MTV. Viacom also own some comedy and children channels. Some other channels that are owned by Viacom include of:

• Nickelodeon
• VH1
• Comedy Central

Belonging to Viacom is beneficial for MTV as the various other channels can promote the channel on their channel to try and gain more viewers. Also by belonging to a conglomerate it is more likely for an audience to be more aware of the channel due to the high publicity of Viacom and its various other channels.

The MTV logo appeals to the target audience as it includes a black stencil M with a graffiti style TV going across the M. This is a young and funky logo which appeals to the audience as this is a stereotype of teenagers and automatically gives of a sense of what music may be played on the television music channel.

MTV is also a television channel which plays various reality shows and entertainment shows for a young teenage to adult audience. Some of these programmes include of Geordie Shore, Ex on the Beach, Catfish, Teen Mom, Faking it and Are You The One?. Most of the programmes are reality shows however they also show documentaries and seasonal entertainment shows. The majority of the shows are American other than the game shows where people of all different backgrounds can enter. The shows are easy to watch and provide a sense of escapism with is much like the television music channel which provides easy entertainment 24 hours a day. This links in to MTV's target audience of 13-21 year olds as this is the type of programme they would enjoy to watch as it includes lots of drama and extreme funny elements which wouldn't usually happen in real life situations. 

Magic TV

Magic TV is a television music channel that plays older chart music from different yet older decades.  The target audience for magic TV is an older audience mainly adults and pensioners. Magic TV would focus on an audience of ages 30 and onwards. 


Magic plays music from older generations and artists. Most of the songs and artists that are played produce songs that are of a slower pace and lighter beat.It is based on the format of the Magic brand from Bauer which exists in Magic Radio and Magic branded CDs. Some of the songs could be from the classical generation or ballads. For example some of the artists that were scheduled for today include of :

• Take That
• Ed Sheeran
• Kodaline
• The Shires
• Will Young
• Hozier

Magic TV is owned by The Box Plus Network (Bauer Media Group/ Channel Four Television Corporation).  The Box Plus Network is a conglomerate company which owns various other music channels alongside Magic TV. Some of these channels include of :

• 4Music
• Heat
• Kiss TV
• Magic
• Smash Hits
• Kerrang
• The Box
• The Box Africa

It is beneficial for Magic TV to belong to a media conglomerate such as The Box Plus Network as it will highly increase their publicity and popularity. Whilst the company owns various other successful music channels the audience can ensure that the programme will provide high quality music throughout the day which they can always tune in to watch. Also the other music channels can help each other out to promote each others channels, for example featuring links or logos from the other channels on their channels to try and gain extra popularity for their fellow music channels.
The Magic logo appeals to the target audience as it is quite plain and simple with not a lot going on. This could be seen to be harsh however does provide a stereotype of an older audience. This is because they have a chilled and relaxed lifestyle with not a lot going on, therefore they have time to watch and listen to the calm music that magic provide.

Magic radio also has a Magic Dating website for single people to meet people and go on dates. The website has various blogs, galleries and stories of people that have used the website and entered a successful relationship from it. The site is promoted on the magic radio channel and also the Magic TV shows adverts. Therefore their fans and viewers can hear about it from there. This is beneficial for Magic as people who find out about their further branding businesses will then promote the idea to their single friends gaining Magic some extra business.


Scuzz

Scuzz is a television music channel that focuses on the rock genre. It plays music videos and songs from rock, pop-punk , metal and particularly the hardcore and metal core genres. The target audience that Scuzz focus on targeting people who are musically aware and enjoy the rock and heavy type of music which is played on Scuzz music channel. These are stereotypically generally people from the gothic stereotype who enjoy dark environments and settings.

Scuzz is owned by CSC Media Group (Sony Pictures Entertainment) and is known to play more underground music videos that fellow competition rock music channels such as MTV Rocks and Kerrang. Some of Scuzz's sister channels include of :

• Bliss
• Chart Show Dance
• Starz TV
• Pop
• Kix
• True Entertainment

This is the schedule for Scuzz TV. Some of the scheduled programmes for today are  Rock All Stars, 20 Best Videos of the Year..So Far and Spankin' New Video. The titles of some of the programmes fit in with the overall theme and genre of Rock for example "Spankin'" and "Rock All Stars".
It is beneficial for Scuzz to be owned by a media conglomerate company such as CSC Media Group as it gains more publicity for Scuzz as a music television channel. There are many ways in which Scuzz can be promoted, such as various links on other channels or showing the logo on some of Scuzz's sister channels. It can also introduce other audiences to the rock industry.
The logo of Scuzz is conventional as it shows a black rough edge cut of Scuzz. This is stereotypical to the rock genre as we would expect the use of dark colours and also edgy yet controversial types of music to be associated within the genre.

Scuzz also has a presence at the majority of the UK and international rock festivals and some of the current festival partnerships that Scuzz have are download festival, sonisphere, bloodstock festival, bevy festival and slam dunk festival. 

ClubLand TV

ClubLand TV is a fairly recent music channel which is broadcasted on Sky 383 in the United Kingdom.  It was launched on 28th January 2008It features mainly upbeat pop to a target audience of teenagers to young adults. ClubLand TV's main rival channel is MTV Dance however is still currently the dominating channel with ratings of the channels.
ClubLand TV is owned by All Around The World Productions. The label specialises in dance music and most recently music from the R&B genre. All Around The World Productions also owns other music channels such as:

• Channel AKA
• Planet Pop
• Now Music

It is beneficial for ClubLand TV to have sister channels as it shows the target audience a variety of different styles of music and genres throughout all their channels. Belonging to All Around The World Productions is beneficial for ClubLand TV as a music TV channel as it enables a wider audience to be introduced to the genre who may not have been entirely interested in the genre before. It also gains the channel further publicity by promoting the channel on sister channels by adding in links to tell the audience what will be playing on ClubLand TV and at what time.

The daily programming of the channel shows as follows:

Programming

• Wake Up - Dance music to start the day.
• Am2Pm - Non-stop house/techno/eurodance.
• Clubland - A chance for viewers to request club music.
• Mania - A selection of commercial dance music.
• Classix - Classic Clubland tracks.
• Blue Zone - Brand new house sounds from ClubLand

Some reoccurring artists that feature on ClubLand TV include of mostly pop and dance genre artists. These include of

• Major Lazor
• Tinie Tempah
• Culture Beat
• Dj Sammy
• Ella Eyre
• Duke Dumont 

 ClubLand TV's logo is stereotypical and conventional to the upbeat pop and dance music genre because it uses a variety of club like colours such as pink, blue and purple. It also uses a disco ball like effect across the title which makes it resemble a club setting. This is conventional as it fits the upbeat pop and music genre as it is targeted at a target audience who enjoy to go clubbing and partying and dancing to upbeat and fast paced music.

AKA

AKA is a music television channel that is owned by All Around The World Productions which is a subsidiary channel of Universal. It plays mainly grunge and rap music and targets an audience of teenagers to young adults who range from the ranges of 15-25. The channel was launched in 2003 and has helped some acts breakthrough such as Tinchy Stryder, Tinie Tempah, Chipmunk, Wretch 32 and N-Dubz.
The sister channels of AKA include of:

• ClubLand TV
• Now Music
• Planet Pop

It is beneficial for AKA to have sister music channels as it promotes their channel for being able to air all types of music and gain a wider target audience by showing different styles and genres of music. This way the channel will be able to share a wider range of styles which will enable them to have a wide target audience who are entertained by one of their styles of music. The programming for the AKA music TV channel has a daily routine of the following:

Programming

• British Bass & Beats
• Hip Hop, Rap & Rhymes
• UK Gold
• Street Stories
• Urban Throwbacks
• Night Tremors
• Blowin Up - New Videos
• AKA's Weekend Turn Up

Titles such as "Hip Hop, Rap & Rhymes" and "Street Stories" relates to the target audience as it resembles a gangster type of representation which most of the target audience desire to follow. Some artist that are frequently played on AKA TV are artists such as :

• Wiz Khalifa
• Skepta
• Kanye West
• Kendrik Lamar

Belonging to a well known conglomerate company is beneficial for AKA TV as they have a larger budget which enables them to promote all of their channels on their sister channels in order to gain the most publicity for all of there channels. It also helps to introduce audiences to the channel who might not have necessarily listened to that type of music before seeing it on a sister channel of AKA TV.
The AKA logo is conventional to the rap and grunge genre as it shows a black bold "AKA" with a red man leaning against it wearing a hat looking like a typical gangster representation. The title looks eye-catching and bold which makes it stand out and look strong and superior from the rest of the music channels. Audiences may see this logo and believe if they listen to this type of music then they will begin to follow a stronger yet more gangster lifestyle which they may be interested in doing.

I think that music television channels are important in appealing to a target audience as they   provide entertainment and appropriate material for their target audience to maintain the focus and loyal fans to the channel. Having this type of entertainment provided throughout 24 hours a day the target audience can ensure that they will enjoy whats on the channel at any time of day. This will ensure the audience to carry on watching the channel and even help for them to promote the channel to their friends and family. It will also maintain the level of viewings and business to the channel. 
I think that there is a variety of music channels as they need to ensure their is a channel to fit every type of preference that the target audience may have. For example there will be people that like Pop music and people who like rock music so hey therefore won't be able to please the audience at all points of the day if they was to just create one music channel. By creating music channels specific to a genre their fans can log onto that channel and expect their favourite music to play at all times which avoids disappointment from their audience and helps them to maintain a steady audience benefit. 

I have learnt from analysing music channels that there is a vast amount of different genres of music that all different types of audiences enjoy and their are many different preferences from audiences. I also believe that this will help me in my own production as I can research the types of things that my target audience would expect and enjoy to see in my target audience which are also conventional to my genre and include them in my video to make it successful, enjoyable and conventional.

I am thinking of creating a music video from the Indie genre. I want to create one from this genre as I think the conventions of the genre are very easy to apply into my own music video. These include things such as deserted settings such as fields and also slower paced editing and music to ensure it is conventional to the indie genre.